000 00771cam a2200217 a 4500
005 20220519095757.0
008 110808s2007 enka 001 0 eng
020 _a0470028629 (rústica : papel alcalino)
020 _a9780470028629 (rústica : papel alcalino)
035 _aCUI01000026374
040 _aDLC
_bspa
_cDLC
_dDLC
_dUNAMX
050 0 _aHD9980.5
_bG758 2007
084 _a1269092
100 1 _aGrönroos, Christian,
_d1947-
245 1 0 _aService management and marketing :
_bcustomer management in service competition /
_cChristian Grnroos.
250 _a3rd ed.
260 _aChichester, West Sussex, England :
_bJ. Wiley & Sons,
_cc2007.
300 _ax, 483 p. :
_bil.
650 0 _aIndustrias de servicios
_xMercadotecnia
650 0 _aServicios al cliente
999 _c24630
_d24630