Cutlip, Scott M. Effective publications / Scott M. Cutlip, Allen H. Center, Glen M. Broom - 7 - Englewood Cliffs, New Jersey : Prentice-Hall, 1994 - 560 p Monografía ISBN: 0132450100 Subjects--Index Terms: Relaciones Públicas LC Class. No.: HM263/C78 1994