TY  - BOOK
AU  - Mudie,Peter
AU  - Cottam,Angela
TI  - The management and marketing of services
SN  - 0750635940
AV  - HD9980.5 M83 1999
U1  - 658 21
PY  - 1999///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Industrias de servicios
KW  - Administracion
KW  - Mercadotecnia
ER  -