Mudie, Peter <br/><br/>
The management and marketing of services / 
Peter Mudie and Angela Cottam 
 - 2nd ed. 
 - Oxford :  Butterworth Heinemann,  1999 
 - x, 306 p. :  il. 
<br/><br/><label>ISBN: </label>0750635940 
<br/><br/><label>LCCN: </label>99461880 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrias de servicios--Administracion<br/>Industrias de servicios--Mercadotecnia
<br/><br/><label>LC Class. No.: </label>HD9980.5  / M83 1999 
<br/><br/><label>Dewey Class. No.: </label>658