TY  - BOOK
AU  - Keiser, Barbie E.
TI  - Employing a marketing approach to new information product development : a corporate perspective / Barbie E. Keiser
PY  - 1992///
CY  - Madrid
PB  - Fid
KW  - Centros de Información
KW  - Planificación
KW  - Servicios de Información
N1  - Monografía; Pre-Conference Seminar Training for Information Management, 21-24 oct., 1992, Madrid
ER  -