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Wood, Elizabeth J.

Strategic marketing for libraries : a handbook / Elizabeth J. Wood, with assistance from Victoria L. Young - New York : Greenwood, 1988 - 214 p - The Greenwood library management collection, ISSN 0894-2986 .

Monografía

ISBN: 0313244057

Subjects--Index Terms: Bibliotecas - Planeación Relaciones Públicas - Bibliotecas

LC Class. No.: Z716.3/W64