Vista normal Vista MARC Vista ISBD

Grönroos, Christian, 1947-

Service management and marketing : customer management in service competition / Christian Grnroos. - 3rd ed. - Chichester, West Sussex, England : J. Wiley & Sons, c2007. - x, 483 p. : il.

ISBN: 0470028629 (rústica : papel alcalino) 9780470028629 (rústica : papel alcalino)

Subjects--Topical Terms:
Industrias de servicios--Mercadotecnia
Servicios al cliente

LC Class. No.: HD9980.5 / G758 2007