Vista normal Vista MARC Vista ISBD

Kendrick, Terry

Developing strategic marketing plans that really work : a toolkit for public libraries / Terry Kendrick. - London : Facet, 2006. - xii, 225 p. : il.

ISBN: 185604548X (rústica) 9781856045483 (rústica)

Subjects--Topical Terms:
Bibliotecas públicas--Mercadotecnia
Bibliotecas públicas--Relaciones públicas

LC Class. No.: Z675.C8 / K45