Vista normal Vista MARC Vista ISBD

Real-life marketing and promotion strategies in college libraries : connecting with campus and community / Barbara Whitney Petruzzelli, editor. - Binghamton, New York : Haworth Information, c2005. - xvi, 192 p. : : il.

"Co-published simultaneously as College & undergraduate libraries, volume 12, numbers 1/2 2005"

ISBN: 0789031574 (papel alcalino) 0789031582 (rústica : papel alcalino)

Source: USD 60.00

Subjects--Topical Terms:
Bibliotecas académicas--Mercadotecnia
Bibliotecas académicas--Relaciones públicas
Bibliotecas y colegios
Bibliotecas y estudiantes

LC Class. No.: Z716.3 / R43